Complete Advertising Portfolio creative/art direction

Here's some of the best of my print and broadcast advertising portfolio. The majority of the work was created pre-internet, in the 90s, although the work for Nike, Rainier Beer and Woodland Park Zoo was from a year-long gig in 2004. For the folks who aren't specifically familiar with the responsibilities of an "Advertising Art Director," my contributions to these projects are as followed: • co-creator (with a writer partner) of all concepts • pitched and sold concepts, internally and to the client/brand • located and hired film directors and other outside vendors • oversaw all production, including editors, sound design, motion design, and press checks for print



Nike – The Music of Baseball

00:30 broadcast television commercial
kudos - AICP honoree and permanent resident of MoMA, NY
"The Music of Baseball" - 00:30 broadcast TV commercial
art - Scott J Bailey
copy - Jim Elliott / Scott J Bailey
creative direction - Guy Seese
agency - Cole & Weber Red Cell, Seattle
client - Nike
 
American Spirit cigarettes
full page spread print campaign - spec
 
Tiny Mythic Theater Company
guerrilla snipe poster - produced
 
Rainier Brewing Company
4 - 00:30 broadcast television commercials (campaign)
"Operation Liberation" - campaign of 4 00:30 broadcast TV commercials
art - Scott J Bailey
copy - Jim Elliott / Scott J Bailey
creative direction - Guy Seese
agency - Cole & Weber Red Cell, Seattle
client - Rainier Brewing Company
 
The Village Voice
1/2 newspaper print ads
kudos - One Show, Bronze
 
Woodland Park Zoo - Willawong Station
outdoor campaign - bus sides, bus wraps and oversized airpot terminal posters - produced
 
Taco Bell – Monster Eyes
00:30 broadcast television commercial
"Monster Eyes" - 00:30 broadcast TV commercial
art - Scott J Bailey
copy - Chris Ribiero / Scott J Bailey
creative directors - Chuck Bennett / Clay Williams
director - Rocky Morton
production company - MJZ
agency - TBWA Chiat/Day, Los Angeles
client - Taco Bell
 
Taco Bell – Trap
00:30 broadcast television commercial
kudos - one of three commercials cited by Adweek to earn TWBA Chiat/Day "Agency of the Year" in '98
"Trap" - 00:30 broadcast TV commercial
art - Scott J Bailey
copy - Brian Wimer / Scott J Bailey
creative directors - Chuck Bennett / Clay Williams
director - Rocky Morton
production company - MJZ
agency - TBWA Chiat/Day, Los Angeles
client - Taco Bell
 
Hasbro - Monopoly
full page spread print campaign - spec
 
Kenneth Cole
outdoor guerrille snipe poster & full page print ad - it's old but it was wildly popular in it's day
kudos - the snipe poster was so popular they were being removed from construction sites by fans. Enough eople requested copies of the poster at the counter in Kenneth Cole's retail stores, it was quickly re-printed to give away and also run as a full page print ad to take advantage of the popularity.
 
Citibank - college cards
print and guerrilla advertising campaign
this is what happens when a client like citibank gives you a bologna tagline and requires you to use it. You have to make the advertisements hold up the false claim. Sad, but true. Cuz, let's face it, until we created these communications, Citibank wasn't looking out for anyone but themselves, right?
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