Amazon — Fire phone launch & Gift Card program

In 2014, I was hired by Amazon to be the Production Design Lead for Jeff Bezos first presentation of the 3D Fire phone. To set the stage, I was needed to replace the existing Powerpoint Designer, who had created all of Jeff’s presentations for the last 3 years, but who has now left the company. Jeff Bezos was demanding his PR team step up their game; he wanted nothing shy of an Apple presentation “like Steve Jobs’.” And the Fire phone team itself, accepted the challenge, insisting that they be allowed to use Keynote. And insisting that they be allowed to design and create the presentation along with all of its lavish content too. It came off without a hitch and I'm certain, to this day, set the bar for all future presentations. In 2008, during a 6 month stint with PBJS, in Seattle, I crafted the RFP response that the agency used to pitch Amazon's Gift Card business. PBJS did not win the business, although Amazon insisted they loved the creative. They sited our lack of Gift Card experience as their reasoning. It was rather ironic and bittersweet, because this was my first assignment at PBJS and I advised the agency repeatedly through the creative process that we needed promise Amazon, if they awarded us the business, we would hire a new staff member/Gift Card expert."

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FIREPHONE PRESENTATION:
Seriously, this is long and drawn out, but it has some groovy technical feats. At 14:00 minutes, Jeff introduces the Fire phone. If you watch for just a few minutes, you’ll get the vibe of the presentation. There were seven or eight very slick exploding view animations created to spec which are embedded in the presentation. If you jump to 1:00:00 you’ll see keynote animations as well. Note, the technological production happening here is pretty amazing, but it’s a lot to explain. You have Jeff on a stage with live camera feeding split screen presentation behind Jeff, while the other half displays a Fire phone, with a live embedded screen on it that matches the phone in Jeff’s hand. And they’re switching from one to the next exactly on cue. Built precisely from the script. That I broke down, designed and presented to any and every team member, at any moment during the course of the 3-month gig. 
Amazon – Fire Phone Launch Team / production design
April 2014-June 2014 — Production Design Lead / "Owner" of the Keynote
Created Fire with the Amazon Fire phone launch team. The 3-month contract utilized story-telling, animation, typography, graphic design, photo retouching, file- and project-management skills. Central hub for the presentation with over 30 individual touchpoints within Amazon, ranging from VPs, PR, marketing, hardware, software and the Fire Phone design team.
 ·  Live event presentation coordination hub
 ·  "Owner" of Jeff Besos' Fire Phone launch keynote
 ·  Built and cycled through more than 100 presentation iterations
 ·  Broke down the script, organized the assets, tracked the workload and progress
 ·  Forged and maintained the server hub where assets were stored and shared
 ·  Assisted directing team members to to guarantee timely workflow
 ·  Worked with event production, DPS, to ensure the pixel-perfect presentation
 ·  Led on the night team, on location, for final two weeks before the press event

For the job, I worked closely with two departments, Public Relations, the creators of the Fire phone launch script, and the Fire phone team, the creators of the product, all of it’s features and departments and technologies, represented by several Creative Directors, their Art Directors and their production staffs. I was the central hub for the presentation from day one. I was given PR’s rough script. I broke it down into scenes and organized it, such that I could highlight different departmental asset needs based on colorways. At a glance, any department of team member could look at my script breakdown and see what they might provide next, and together we churned dozens and dozens of iterations of the deck. Each aligned with an excel.doc script and script breakdown. Designers worked with backgrounds, while I managed slide layouts and master slides. In the middle of the job, daily, the script would come back to me with changes and I would update everything to reflect to current script, then I’d send the new deck back to PR, where they’d have another crack at it. Toward the last month, things were really heating up. The script was no where near where it started. The evolved script was really quite phenomenal. Jeff practiced daily and we made his changes daily as we continued to churn toward the final script. For two weeks prior to the six million dollar presentation, we worked on-site and usually overnight at the Fremont Studio. I was the night lead, starting in the early afternoon. I worked about 100 hours per week for the last two weeks. It was brutal and it was a fantastic experience to say the least.

Feel free to contact reference Shay Harris, my Amazon manager, to learn about my performance at Amazon. 

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PLASTIC FAMILY PRODUCTS [GIFT CARD] PROGRAM:
During a six month stint at PBJS in Seattle, I crafted responses to RFPs with Word, Powerpoint and in this case Adobe InDesign, so it could be output to PDF. I've managed to capture an edited thumbnail overview of the presentation, plus a few individual plates, and at the bottom, I will leave a link to the entire PDF presentation for in depth review. I am responsible for the following:
• the creative concepts for each gift card option presented
• the art direction and visual design for each concept presented
• the writing of the RFP response
• the creation of the InDesign/PDF document
thumbnail view of PDF response for Amazon Gift Card program RFP [with some edits to save space]
writing, design and all creative concepts by Scott J Bailey on behalf of PBJS
sample page #1
sample page #2
sample page #3
sample page #4
sample page #5
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