KaleidoVision - iOS app / kaleidoscopic video player

KaleidoVision has been downloaded 90,000+ times since it was launched in October 2011. I engineered the brand in its entirety. After conceiving the app, I created a high-fidelity prototype/demo to attract a financial—and a developer—partner. The demo included meticulously crafted videos to show the effects of the would-be app, plus the future brand identity and brand DNA. I then forge a partnership with LEDArtist, Teddy Lo; under my creative direction, we developed the app to the state it is in now. I wrote and designed everything you'll read and see here.

CONCEPT / CREATIVE DIRECTION / BRANDING / PRODUCT DESIGN

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Introduction
KaleidoVision has been downloaded nearly 100,000 times since it was launched in October 2011. I engineered the brand in its entirety.

After conceiving the app, I created a high-fidelity prototype/demo to attract a financial—and a developer—partner. The demo included meticulously crafted videos to show the effects of the would-be app, plus the future brand identity and brand DNA.

I then forged a partnership with LEDArtist, Teddy Lo; under my creative direction, we developed the app to the state it is in now. I wrote and designed everything you'll read and see here.


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Identity & Brand DNA
The video kaleidoscope’s red, green and blue brand DNA is inspired by video displays' additive RGB color model.
logomark, logotype and brand DNA, as seen on the app’s splash screen and web masthead. I created the background, brand DNA, with an abstract digital photo I took a few years prior.
 
 
above: the logomark, as seen on the app icon, was designed to say the app is 'eye candy'
the logotype is an outlined version of futura bold with the modified round ‘o’ to fit the linework in the eyeball.
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KaleidoVision vs Nike — Multiplicity Demo
One of my best friends, Rohitash Rao, was directing several Nike spots around the time I was preparing demos for KaleidoVision. The next couple of clips show you pretty well what the basic version of the app is capable of. If it's not perfectly obvious, the pink finger represents you touching the screen.
KaleidoVision vs Nike Multiplicity
00:30 demo 

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High-Fidelity Prototype Demo
I created this interactive web demonstration, including the identity and brand DNA, as a proof of concept when kaleidovision was all just a twinkle in my eye. This slick demo is the reason the app exists today.

Using mostly Final Cut Pro, I meticulously edited the videos herein of the app’s future effects. These also acted as the high-fidelity prototype starting place for developing the software.

kaleidovision high-fidelity prototype demo - screen capture


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iTunes
iTunes is a digital storefront; an app’s images and writing are the window dressing. The app icon and the screen shots give most users their first impression of the app. Then the copywriting and user's reviews help make the sale. On top of designing literally everything for KaleidoVision, I write all of the copy as well.
open in iTunes: 
https://itunes.apple.com/us/app/kaleidovision/
kaleidovision on iTunes - screen capture


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Web Design
KaleidoVision’s website is a simple, ultra-low-cost, wordpress introduction to the product. It was designed to support the app in its infancy while we assess the market’s interest in the concept.

I designed and produced the site, created the assets, wrote every word and creative directed a wordpress developer through the production. Unfortunately the site is no longer online. ​​​​​​​
kaleidovision web design landing page - screen capture
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