Prizmiq - 3D product imaging creative direction UX/UI

There's a lot to see here. I was asked by Prizmiq to manage some simple UI needs. Before the end of my first day, I expressed my evaluation of what I thought they needed to the owner/CEO. He must have agreed with me, by the end of the first week, I was asked to stay for the Summer and by the end of the first month I was offered a position on the executive team as Creative Director.

INTRODUCTION:
Prizmiq is a tech startup that creates and serves 3D product experiences to mobile and web technologies. Prizmiq has two symbiotic areas of expertise: 3D product photography known as "photogrammetry" and digital image processing; and lightweight, customizable 3D-object viewing software designed to embed into e-commerce solutions. Prizmiq's products allow users to interact with product images, twisting, turning, zooming in, zooming out—on mobile devices and the web. 

··················
RESUME:
Prizmiq – interactive 3D product experiences / startup
May 2015-February 2016 — Creative Director [contract]
Integral part of strategic development on the executive team. Please contact CEO, Darrick Morrison for reference at 425-736-2781.

 ·  Rapid redesign of company website
 ·  Established the look and feel for all digital and printed materials
 ·  Created the company’s investor pitch deck (30 plus iterations)
 ·  UX and UI for future product features
 ·  UX for new product experiences in the Content Management System [CMS]
 ·  Multiple presentation decks (Adidas, shoes.com, internal)
 ·  Designed business cards, and other printed collateral 

···············
To get the quickest idea of what Prizmiq does, have a look at the website link. I did design and help oversee the development of this, but please keep in mind, this site was merely a “bandaid.” Something we created on the fly, with hopes of ensuring we were representing ourselves in the best light. The goal was a more glamorous 3D site, but we needed to immediately replace the original lackluster site. 

THE BRIEF: 
Refresh the existing website as rapidly as possible, adding immediate representation of what we do and with a live interactive samples of products in our 3D viewer. 

client: PRIZMIQ 
task: WEB DESIGN - temp web refresh to immediately highlight demo + 3D viewer w/ samples 
image: LANDING PAGE [screencapture]

Note: the page with the team has been turned off temporarily as the team is shifting again.
···················​​​​​​​
 
···················
IDENTITY:
Prizmiq’s branding was pretty straight forward when I arrived. They’d come from an incubator in Seattle, called Nine Mile Labs, so they weren’t in a bad place to begin with where their branding was concerned. My biggest issue from the start was the colors. I though the color scheme was kinda weak and the lighter colors felt very washed out in most applications. I addressed this and shifted to a more cohesive color story for the brand, adopting a more blue schematic and abandoning the sea foam greens. I also balanced the scale relationship between the mark and the type.
PRESENTATIONS:
The next couple of slides are storyboard views of a few of the keynote presentations I created at Prizmiq. They range from UX/UI explorations to the Prizmiq Investor Pitch Deck, which I composed, evolved 31 versions of, and pitched in the absence of the CEO. Say the word, I'm happy to share any of these presentations with you.
Prizmiq Investor Pitch Deck, storyboard view
Prizmiq "Exclusive Opportunity" Deck, storyboard view
Prizmiq custom UX/UI solutions deck for OnlineShoes.com, storyboard view
Prizmiq UX/UI micro-solution for Prizmiq Content Management System [CMS] challenge
Giving a brand manual and automated controls for setting up layered user experience over 3D experiences, specifically in this case, to add 'pins' and "points of interest" on a shoe. The UI itself is irrelevant, as it will be designed to fit into our CMS seamlessly, however, the functions and relationships of elements are highlighted with color, as are buttons, options and labels. This is about User Experience, not User Interface.
REPLACING THE SLIDER FRAME:
“Slider Killer” was the working title we used internally to label what the CTO and myself both believed was the most valuable asset and greatest challenge facing Prizmiq. Unfortunately, there’s very little to share as this is what we were working on, when we ran out of funds, but I describe it here, hopefully effectively, so you can get the idea.

Commerce sites that display product with multiple images, which is visually every shoe imaginable these days, uses a web tech called a “slider” to shuffle images into a frame. When clients integrate Prizmiq, one single slide in the series of images within the frame becomes the Primziq viewer, displaying the product in 3D. What “slider killer” did was replace the entire frame with the Prizmiq viewer. Not just one frame, but the entire experience, replaced with an exciting, interactive, better one, to say the least.

Now, instead of clicking the sideview image of a shoe and having that image appear in the frame, now when you click the side view, the shoe simply rotates to that view. Every view imaginable, from close ups on logos, stitching and other details, to every obvious view. Once a 3D object is rendered, it can be viewed from any camera position in 3D space .

Slider Killer is more than just a replacement of the entire “sliders” frame. The Prizmiq viewer tracks all interactions and detects heat maps on what users are viewing. Exciting stuff for sure.
Prizmiq Slider Killer comp. Rather than swapping out images in a slide show on site, "slider killer" allowed the image to remain an interactive 3D object, rotating to expose the next view. An animation of preset views plays automatically if a user doesn't interact immediately.
·················································
RANDOM COOL STUFF:
A few highlights from explorations that remain unfinished
Back to Top