Full Advertising Portfolio — creative · art direction

Here's some of the best of my print and broadcast advertising portfolio. The majority of the work was created pre-internet, in the 90s, although the work for Nike, Rainier Beer and Woodland Park Zoo was from a year-long gig in 2004. For the folks who aren't specifically familiar with the responsibilities of an "Advertising Art Director," my contributions to these projects are as followed: • co-creator (with a writer partner) of all concepts • pitched and sold concepts, internally and to the client/brand • located, engaged, and hired film directors, illustrators, photographers, and other outside vendors • oversaw all production, including editors, sound design, motion design, and press checks for print

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Nike – The Music of Baseball
00:30 broadcast television commercial

kudos - AICP honoree and permanent resident of MoMA, NY

NOTE: (I wrote and storyboarded this particular script, and it was produced shot-for-shot, as it was scripted.)

"The Music of Baseball" - 00:30 broadcast TV commercial
art - Scott J Bailey
copy - Jim Elliott / Scott J Bailey
creative direction - Guy Seese
agency - Cole & Weber Red Cell, Seattle
client - Nike

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American Spirit Cigarettes

full-page spread print campaign - spec

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Tiny Mythic Theater Company

guerrilla snipe poster - produced

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Rainier Brewing Company

four - 00:30 broadcast television commercials (campaign)

"Operation Liberation" - a campaign of four 00:30 broadcast TV commercials
art - Scott J Bailey
copy - Jim Elliott / Scott J Bailey
creative direction - Guy Seese
agency - Cole & Weber Red Cell, Seattle
client - Rainier Brewing Company

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The Village Voice

1/2 newspaper print ads

kudos - One Show, Bronze

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Kenneth Cole - Unlisted

[1of4] 00:15 broadcast television commercials aired exclusively on MTV — 1995
(still trying to locate print ads I did for Kenneth Cole Unlisted. Grrr)

"Grateful Cow" - [1of4] 00:15 broadcast TV commercials
art - Scott J Bailey
copy - Mikal Reich / Scott J Bailey
creative direction - Nick Cohen
agency - Mad Dogs & Englishmen
client - Kenneth Cole / Unlisted

"Come Hither Pumps" - [2of4] 00:15 broadcast TV commercials
art - Scott J Bailey
copy - Mikal Reich / Scott J Bailey
creative direction - Nick Cohen
agency - Mad Dogs & Englishmen
client - Kenneth Cole / Unlisted

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Woodland Park Zoo - Willawong Station

outdoor campaign - bus sides, bus wraps and oversized airport terminal posters - produced

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Taco Bell – Monster Eyes

00:30 broadcast television commercial

"Monster Eyes" - 00:30 broadcast TV commercial
art - Scott J Bailey
copy - Chris Ribiero / Scott J Bailey
creative directors - Chuck Bennett / Clay Williams
director - Rocky Morton
production company - MJZ
agency - TBWA Chiat/Day, Los Angeles
client - Taco Bell

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Taco Bell – Trap

00:30 broadcast television commercial

kudos - one of three commercials cited by Adweek to earn TWBA Chiat/Day "Agency of the Year" in 1998

"Trap" - 00:30 broadcast TV commercial
art - Scott J Bailey
copy - Brian Wimer / Scott J Bailey
creative directors - Chuck Bennett / Clay Williams
director - Rocky Morton
production company - MJZ
agency - TBWA Chiat/Day, Los Angeles
client - Taco Bell

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Hasbro - Monopoly

full page spread print campaign - spec

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Kenneth Cole

outdoor guerrilla snipe poster & full-page print ad - it's old but it was wildly popular in its day

kudos - the snipe poster was so popular they were being removed from construction sites by fans. Enough people requested copies of the poster at the counter in Kenneth Cole's retail stores, it was quickly re-printed to give away and also run as a full-page print ad in Rolling Stone and others.

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Citibank - college cards

print and guerrilla advertising campaign

this is what happens when a client like Citibank gives you a bologna tagline and requires you to use it. You have to make the advertisements hold up the false claim. Sad, but true. Because, let's face it, until we created these communications, Citibank wasn't looking out for anyone but themselves.

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