Microsoft — creative direction · brand · environment
I’m showing just a few things from two projects I’ve worked on for Microsoft. The first was branding and signage for the Microsoft Company Store launch, which was open to the public for the first time on the Microsoft Redmond campus in 2009. While there were multiple aspects to the project, for example “how to use” a 12’ bank of monitors that were mounted behind the cashiers, the most excited aspect for me was the branding and style, which turned out to be one of the strongest expressions of the existing Microsoft brand that I’ve ever seen to date. The second project I developed for Microsoft was not produced. While the firm I was working for was the incumbent agency of record for the previous 8 years, in 2008 they were required to pitch their ideas against 3 new firms Microsoft was considering for their massive annual event known as The Microsoft Company Meeting. We did not win the pitch. I was let go during the drama of the loss. Notes about the visuals displayed here are in the captions under the images.