On this page, I share specific details around the highlights and significant accomplishments I helped make at Prizmiq, from the pitch deck to UX/UI details, including a glimpse into 3D VR shopping experiences and the UX/UI I created for a hi-fidelity shopping prototype.
The video below is a Quicktime export of the opening 4 or 5 slides of Prizmiq's pitch deck. NOTE: There are a few 'black dead spots" in the video which I haven't edited out; if you want to understand what Prizmiq was and did, this is the best starting place! And yes, that's me sitting with the VR headset on.
So convinced that our product would become ubiquitous and that shoes were the most obvious starting path, in the end, we were even creating an 'online shoe outlet' of our own—as a proof of concept—with the first to market advantage. ('Slider Killer' comps below) Had we succeeded, not only would be have a pretty swanky online shoe outlet, everywhere across the internet, shopping would now include 3D experiences.
Explaining the details around all of this would bore you to pieces. I don't want that. Suffice to say, we created a 3D product viewer with a content management system with fully customizable features starting for online retail giants like Zappos and Online Shoes. All of which required photogrammetry, which we were experts at. We photographed—in 100s of positions—the shoes ourselves, but we understood that products are designed digitally, and in the future we wouldn't always have to photograph things. Some products would be coming to online commerce with 3D creation files that just need conversion to "sales" images. So we built the 3D viewer software, which is virtually impossible to show you.
But I can show you this crazy image. This is the individual 'surface file' for the orange Nike Fly Knit sneaker in the above video! Beautiful!
JUST BECAUSE IT'S SO BEAUTIFUL!!! : 3D texture map of a Nike Men's Fly Knit Sneaker.
The "Slider Killer" — Prizmiq toys with competing
Below is a still image of an interactive hi-fidelity prototype/website that we never launched. The idea was that since we were creating 3D product images to serve to online sales outlets, and nothing said we couldn't compete with our own "Prizmiq Shoe Outlet," and there's no better way to sell your product than demonstrate it.
As a side note, we called this whole effort "the slider killer," because the end goal was to overcome the use of "sliders" to display e·commerce.
The Content Management System
The next video is another Quicktime export of a keynote presentation: How a user adds a "point of interest" to a 3D product.
It should give you a sense of I how I am able to manage both the finite details across a broad function. While not very slick for a portfolio, tools like this help 'sell the concept through' to all team members and gives the development team and hi-fidelity prototype to work from. Keep in mind, I designed every pixel as well. None of this content was handed to me, only the requirements. Just below the clip is a storyboard view of the slide presentation.
The next video is another Quicktime export of a keynote presentation: How a user adds a "point of interest" to a 3D product.
It should give you a sense of I how I am able to manage both the finite details across a broad function. While not very slick for a portfolio, tools like this help 'sell the concept through' to all team members and gives the development team and hi-fidelity prototype to work from. Keep in mind, I designed every pixel as well. None of this content was handed to me, only the requirements. Just below the clip is a storyboard view of the slide presentation.
Sharpening the Brand Identity
Prizmiq’s branding was pretty straight forward when I arrived. They’d come from an incubator in Seattle, called Nine Mile Labs, so they weren’t in a bad place to begin with where their branding was concerned. My biggest issue from the start was the colors. I though the color scheme was kinda weak and the lighter colors felt very washed out in most applications. I addressed this and shifted to a more cohesive color story, adopting a strict blue schematic and abandoning the sea foam greens. I also balanced the scale relationship between the mark and the type.
prizmiq - brand color refresh and expanded brand DNA
Refreshing the Website
I used to show Prizmiq's website here on this page as I did a nice refresh, and it was easy to link, but the site is no longer live and web refreshes are just one small skill in my set. I've left the image below for posterity's sake.
Prizmiq Investor Pitch Deck, storyboard view
This next slide is a storyboard view of the Prizmiq Investor Pitch Deck keynote presentation, which I composed, evolved 31 versions of, and pitched in the absence of the CEO. Say the word, I'm happy to share this animated presentation with you.
Just for fun!!!
In case you missed it in the first video on this page, this is me using a VR headset for a comprehensive 3D shopping experience, we built as a proof of concept.